Marketing Strategy

Bringing Your Solution Into Focus

A lot can happen on your way to market. And that can cost you if you’re not careful. A sure-footed marketing plan and supporting programs takes precise, insightful planning. Clarity pores over potential strategic approaches to help you arrive at the ideal path, one paved with:

  • Strategic insights driven by market needs
  • Integrated with the right marketing mix to generate awareness and market share
  • Market expertise and the right connections to get your solution to market

In addition to having the right positioning and marketing plan, we help guide your digital marketing strategy with insight grounded in years of experience communicating with educators, including a full range of social media strategies and programs.. With clear product and service positioning, your sales and marketing goals will align perfectly to emerging markets and opportunities.   

"Clarity has become a true partner for the Math Learning Center, helping guide our business and technology efforts with a solid and responsive team."

Executive Director, Math Learning Center

Examples from our portfolio

A web platform development project paired with an integrated product element resulted in increased extensibility and maximized SEO

Seeing beyond bright shiny objects to understand the driving forces of emerging market trends

Having a deep understanding of how mobile devices afford a new approach to instructional design, Microsoft called on Clarity Innovations to help a major publisher evaluate several of its curricula for creating a mobile device friendly learning experience.
A mobile product launch strategy and technical review merged to help bring about the next-generation of science-based learning