Marketing Strategy

Bringing Your Solution Into Focus

A lot can happen on your way to market. And that can cost you if you’re not careful. A sure-footed marketing plan and supporting programs takes precise, insightful planning. Clarity pores over potential strategic approaches to help you arrive at the ideal path, one paved with:

  • Strategic insights driven by market needs
  • Integrated with the right marketing mix to generate awareness and market share
  • Market expertise and the right connections to get your solution to market

In addition to having the right positioning and marketing plan, we help guide your digital marketing strategy with insight grounded in years of experience communicating with educators, including a full range of social media strategies and programs. With clear product and service positioning, your sales and marketing goals will align perfectly to emerging markets and opportunities.   

Teaming up with Clarity Innovations has provided me with the direction, confidence and expertise my team is lacking but so desperately needs. They have 'been there and done that' across every pillar that exists within the ed-tech world and beyond. I am grateful for the opportunity to work with them and I am excited to see how their impact will help my concept scale around the world.

Director of Professional Development, Nearpod Ready to Run

Examples from our portfolio

Showcasing teacher successes with powerful vignettes that speak to a diverse range of products, use cases, contexts, content areas, and grade levels.

A comprehensive program for onboarding educators to a range of creativity tools across grades and content areas.

An engaging summary of recent research to help today's school leaders transform education to benefit learners of the future.

Helping educators to see how smartly designed learning spaces create a more engaging experience for students and instructors alike.