Alicia McCallen

Alicia believes that great product marketing starts with empathy—understanding what educators truly need and translating complex technical capabilities into stories that resonate. She's spent her career bridging the gap between product teams and customers, crafting narratives that don't just explain features but illuminate how technology can transform teaching and learning. For Alicia, every project is an opportunity to connect organizations with the audiences they serve in meaningful ways.

Highlights

Alicia brings a decade of technology product marketing experience to Clarity, with deep expertise in the education sector. She works with clients to incorporate in-depth market research into a comprehensive messaging and positioning strategy to inform sales enablement materials and customer-facing content that connects with key stakeholders and decision makers. Previously, she led global marketing strategy for education at Intel, managing multi-million dollar budgets and driving measurable market growth. Her work increased revenue and product adoption globally through an effective go-to-marketing strategy. 

Alicia’s go-to-market expertise covers messaging, positioning, sales enablement, and customer content, with a strong track record of aligning product, sales, and marketing teams to exceed objectives. She’s expanded digital content reach to over 3 million impressions and surpassed qualified lead targets by 15% through strategic campaigns with partners like Microsoft. Skilled in content creation, Alicia produces white papers, case studies, and thought leadership that make technical topics accessible and engaging. Her technical proficiency ensures product demos are meaningful and persuasive. Alicia’s work with leading tech companies and global education projects, combined with her deep knowledge of the K-12 market, makes her highly effective at helping clients’ solutions resonate with stakeholders and decision makers.

Education and/or certifications held

• BS, Business Management and Communication, Concordia University, Portland, Oregon
• Mastering Portfolio Marketing - Forrester
• Accelerated B2B Marketing - Forrester
• Product Marketing Certified Masters - Product Marketing Alliance
• Product Strategy - Kellogg Executive Education, Northwestern University
• Pragmatic Marketing Certified (PMC-IV) - Pragmatic Institute
• Decision Quality - Strategic Decisions Group