Portland Ed Cluster: Building an Educational Brand

We'll be attending this month's meeting of the Portland Ed Cluster, which will feature a presentation about the challenges faced by the University of Portland wanting to increase awareness of the University and its strengths. At the meeting hosted by the University of Portland, staff and their partners from the discoverycollaborative will share how their approach (conducting solid research with all the right audiences) has lead to a successful framework for positioning the University with a broad range of audiences.