Web strategy for reaching the education audience

Comprehensive research, shrewd strategy and design combined for an expertly tailored web experience

Common Sense Media wanted to launch an education site to engage teachers and drive traffic. To do this right, we had to ask the right questions and go through the strategic process—the pain points in the market—to connect the client's offerings with the needs of the market and connect those as simply and powerfully as possible.

Challenge

This non-profit was founded to provide trustworthy information so that families can have a choice and a voice about the media they consume. Over time, the organization has developed an expanding set of tools, not only supporting families, but also including a collection of media and technology resources specifically for educators. While in the planning stages of a major upgrade to their website, the Common Sense team began to realize the need to branch off the educator-focused portion of their materials to provide a user experience specifically tailored to the needs of the education market.

Solution

We were hired by Common Sense Media to provide the expertise necessary to draft, review, and consult about a web strategy through its definition and design requirements.

Outcome

During the process, a lot of branding questions came up, so we developed a branding proposal and recommendations, and the Common Sense Media executive team accepted it. Next came a Market Requirement document and product release plan, where we looked at the competition, trends, core competencies and target personae, as well as a product requirements design prototype.