A web platform overhaul for membership engagement

Smart strategy and an intuitive website redesign unite for comprehensive communication and collaboration tools to empower educators

The Coalition of Oregon School Administrators (COSA) came to Clarity Innovations in need of a comprehensive plan to integrate their organizational goals with their Web presence. COSA wanted their Web site to better demonstrate the value of membership and provide easier access to their services.


The Coalition of Oregon School Administrators (COSA) serves and represents more than 2,000 school administrators, managers and executives all united by a mission to develop and support educational leaders to ensure student success. COSA wanted to weave together several strategic planning efforts while also overhauling their existing Web presence to better meet the needs of their membership. They needed a clear road map focused on the future.


We provided COSA a tactical plan for becoming a highly effective professional organization that uses the Web as a communications and collaboration tool for its audience. From this plan, we designed and engineered a new Web site based on the Drupal content management system. In a follow-on phase, we added a Communities section to the site that allows selected subgroups of COSA members to communicate and share information in dynamic space.


We improved the ease of navigation and finding desired materials, as reported by informal surveys. Thanks to the Web platform we developed, their staff is able to quickly and easily publish announcements, resources, and information about their services, and the organization is building a stronger bond with its members via its new Community support.