Applied Research

Measure market opinion through social media analysis

Need to know who to follow for insight about what educators think of your product? Want to know when they are frustrated or excited about a new feature? Through a mix of social media tools, we are able to monitor and report on the sentiment of educators who “get it” about effective use of technology in the classroom.

Evaluate new ideas with just-in-time concept prototyping and research

Thinking through new solutions only works until it’s time to collect feedback from real customers. Unfortunately, an innovative solution isn’t easy to describe in words alone. We take an iterative approach to prototyping new concepts that convey the essence of your idea. With our extended network of classroom educators we can also collect data from in-class observations and interviews about effective use, classroom management techniques and areas to improve a solution for easier use.