Known for its large collection of tutorial videos and supplemental content for helping teachers understand and integrate technology tools into classroom instruction, Atomic Learning found itself in uncharted territory when mobile learning became mainstream with the launch of the Apple iPad. Faced with multiple options for how to evolve their product strategy, Atomic Learning turned to Clarity Innovations for direction and expertise.

We helped Atomic Learning define the needs of their audience, the core purpose and features of their app, and designed wireframes illustrating the user experience and flow. Through this process, we evaluated mobile app business and licensing models, identified implementation dependencies (internal and external), developed technical specifications and requirements and recommended a firm for engineering the app.

In the end, Atomic Learning gained the expertise and knowledge necessary to inform their strategic decision-making and have insight into promising opportunities for future product offerings. The experience also informed their plans to build a new line of professional development content about mobile learning.