South Lane School District Starts the Year with a New Web Site

Portland, Oregon -- When Cottage Grove, Oregon, area parents send their students off to school, they'll be pleasantly surprised what they find online for the South Lane School District: A completely new, friendly, and frequently updated Web site to make the back-to-school season easy to manage.

Thanks to a new content management system customized and installed by Clarity Innovations, and a fresh layout and design by Verb Marketing+PR, district leaders and staff are able to quickly and easily publish announcements, policies, common forms, handbooks, and information about the services provided by the district.

"Using the Drupal-based Web site enhanced by Clarity Innovations makes it easier for my staff to quickly get news and updates out to the community," says Krista Parent, Superintendent of South Lane School District. "Before, it was too complicated and was frustrating to use; both for us and our parents trying to find more information." Parent's dedication to improving the use of technology was one factor when she was named the National Superintendent of the Year in 2007.

This spring, it became clear that the district needed to overhaul its Web site. Clarity Innovations was sought out because of its experience helping school districts multiply their effectiveness at using the Web to facilitate community engagement.  And, to make the project visually compelling and in character with the district, South Lane hired  Verb Marketing + PR, located in Eugene, Oregon.  Through collaboration, the district  gained a Web site that met or exceeded everyone's expectations. 

"Now it's just a matter of time before our schools want to start using this technology for their individual school sites," predicts Todd Hamilton, Director of Technology and Literacy for South Lane School District.